Windows Phone Logo – Windows Phone 7 is a mobile operating system developed by Microsoft , as successor to the platform Windows Mobile . is intended for general consumer market rather than the enterprise market 3 thus lacks many features provided by the previous version. Microsoft has decided not to support Windows Phone 7 with Windows Mobile 6 so that existing applications do not work in Windows Phone 7 making it necessary to develop new applications. With Microsoft Windows Phone 7 offers a new user interface and integrates several services in the operating system. Microsoft planning a strict control of the hardware that would implement the operating system, to avoid fragmentation with the evolution of the system, but have reduced hardware requirements so that this may not be possible.
In December 2011 Windows Phone 7 continued to lose market share to competitors such as Android or iPhone . On February 11, 2011, in a press event in London, Microsoft CEO Steve Ballmer, CEO of Nokia, and Stephen Elop announced a partnership between businesses where Windows Phone will become the main operating system Nokia smartphone. The event focused heavily on creating “a new global mobile ecosystem”, suggesting competition with Android and IOS saying: “It is now a three-horse race.” Microsoft Services Integration with Nokia’s own services were announced specifically that Bing would be able to search through Nokia devices and Nokia Maps integration with Bing Maps, and Nokia app store integrates with Windows Phone Marketplace.