Sheraton Logo

Sheraton Hotels & Resorts is a trademark of U.S. hotel chain Starwood Hotels & Resorts , based in Stamford (Connecticut) .The history of the Sheraton Hotel began in 1937 when two entrepreneurs, Ernest Henderson and Robert Lowell Moore, the Stonehaven Hotel in Springfield, Massachusetts acquired. The chain got its name but from another hotel, the men had bought later. This carried a neon sign with the word “Sheraton” on the roof, the removal of the two business men was too expensive. Instead, they decided to name all their hotels Sun.

sheraton logo


1945 was the first at the Sheraton New York Stock Exchange recorded hotel chain . Sheraton enlarged in 1949 with the acquisition of two Canadian hotel chains and expanded operations in North America. In the 1960s came the first Sheraton hotels outside the United States and Canada with the opening of the Sheraton Tel Aviv in 1961 and the Sheraton Macuto in Venezuela to 1963. 1965 Sheraton opened its 100th Hotel.

Sheraton and its sister brands in 1998 were from Starwood Hotels acquired. Sheraton at Starwood later led a fourth brand, St. Regis Hotels & Resorts , named after the famous Hotel St. Regis on Fifth Avenue in New York, formerly a Sheraton one. This hotel and the former Sheraton Carlton in Washington, DC, were the first two hotels in the new chain. 

sheraton logo

In addition, the brand was Arabella Starwood Hotels & Resorts as Arabella Sheraton Hotel Management GmbH , a joint venture of Arabella International GmbH & Co. KG ( Schörghuber group founded) (51 percent) and Starwood Hotels & Resorts Worldwide, Inc. (49 percent). Following the extension of the joint venture agreement between Starwood and the Schörghuber group was sub-brand Arabella Sheraton abandoned and renamed the existing houses. Finally, these were the Arabella Sheraton Grand Hotel Frankfurt (now The Westin Grand Frankfurt ) and at the Arabella Sheraton Grand Hotel Munich (now The Westin Grand Munich ) of the case.

Sheraton Logo Symbol

The Company incorporated the first-ever Sheraton logo in 1937 and they have only changed their logo once ever since its incorporation. The first logo was very simple and stylish, it consisted of the name of the company and a letter ‘S’ as an emblem surrounded by leaves.

The new logo id pretty much similar to the older one, but unlike the other one it has the year of its induction inscribed below the name of the brand.

Sheraton Logo Fonts

sheraton hotel logo

The font used in the official logo is called GT Super Display, the color used in font  is light grey and all the letters of the font are in capital formation.

Sheraton Logo Emblem

The Emblem of the official logo consist of a letter ‘S’ from its brand’s name. The company has tried to keep the emblem very simple yet stylish. It reflects the brand’s vision for the future.