Motul Logo – Motul is a French presence in the world specializing in the design, development and distribution of lubricants for engines (motorcycles, automobiles and other vehicles) and for the industry through its activity Motul Tech. Founded in 1853 in New York and a subsidiary of New Jersey’s Standard Oil of John D. Rockefeller, society Swan & Finch starts its activity in high-quality lubricants.
In 1920, she turned to the international by exporting some of the brands in its portfolio such Aerul, Textul, Motul. In 1932, Ernst Zaugg negotiates with Swan & Finch distribution in France of Motul brand products through his company Supra Penn. Note that even then the interwar Motul brand offers a range of products for motorcycles.
In 1953, the centenary of Swan & Finch is celebrated by the global launch of the Century Motul, making it the first truly multi-grade oil in the European market. Swan & Finch, however, continues its activities in 1957. Supra Penn, who bought all title deeds and patents on brand Motul, was renamed the name of the product it sells and becomes Motul SA. In 1966 the Century 2100 appears on the market. This is the first automotive lubricant semi-synthetic product that is a delight for engineers because it supports competition constraints and mechanical stresses to ten times the usual lubricants. In 1971 Motul innovates again with 300V Century, the first 100% synthetic oil for automobiles.
Motul is consolidating its international presence in the 1980s: Germany with Motul Deutschland in 1980, Spain in 1988, the U.S. in 1989, Italy in 1994, Asia Pacific in 2002, Russia and Brazil in 2005, India in 2006. Also in 2001 Motul creates a new activity, Motul Tech, specializing in industrial lubricants. Motul is now present in over 80 countries and designs, develops and distributes lubricant products with high added value technical. Pioneer products with several semi-synthetic and synthetic, Motul has always favored innovation, research and development. The company is also market leader in motorcycle lubricants in France.
In sports, many manufacturers rely on Motul for their technological developments in competition car / motorcycle. Motul has developed close partnerships with manufacturers such as Nissan, Yamaha, Subaru, Peugeot, Honda and Suzuki. Motul was the first manufacturer of lubricant to use technology esters for the formulation of its synthetic motor oils 100%, capitalizing on an innovation originally developed for aerospace. The esters, plant-based components, have lubricating properties and qualities of shear and temperature out of joint. The flagship line of Motul, the 300V, has experienced strong growth through its presence in major competitions car / motorcycle. Capacity in research and development of Motul is split into two entities working on lubricants respectively called “automotive” (automobile, motorcycles, boats) and industrial lubricants.