Nespresso is the trademark of the company Nestlé Nespresso SA, part of the Nestlé Group and based in Switzerland. Their products are based on a proprietary system of individual capsules containing coffee grounds, and specific machines capable of producing coffee from the contents of the capsule.
Nespresso has a domestic model and a specialized model for special clients such as offices or hotels. Nespresso capsules are made with aluminium, with a small plastic film that limits contact between aluminium and coffee. Are sealed tightly to avoid losing more than 900 flavours of coffee and it has to be losing ground after the contact with air and light. Each capsule has different mixtures depending on the model.
The base of the capsule and the sides are made with a cover of aluminium, while the lid has an aluminium foil. When the capsule is inserted into the machine, the top is perforated. Once activated, the coffee begins to heat water that is sent to the capsule at a pressure of 19 bars, and coffee goes to the cup. The capsules are usually single dose. Coffee makers come in a variety of ranges from the cheapest of 79 € more expensive than the round between 3200 €.
The symbol of the Nespresso logo is very luxury in looks, the artwork is done on the symbol makes is very elegant and sophisticated. The logo reflects the trustworthiness of its brand. The letters used in this are all in capital formation and the way ‘N’ is written make it look more attractive. The letter ‘N’ is composed of two mirrored parts making the and the inclined line joining the two vertical lines are in the form of two elongated curves.
The symbol reflects the generosity of the brand, the brown palette represents the very essence of the coffee.
The font of the Nespresso logo is Geometric- monolinear typeface. In addition to that, the detailing of the fonts is in the vernacular Italian lettering style and the rest of them are from Art-deco style. The brand aims to brace the Italian typographic style. The fonts make the brand name look graceful and it expresses the essence of the brand. the fonts used are not very complex.
Nespresso Logo Emblem
The emblem of the Nespresso logo is very classy in looks. It consists of a letter ‘N’ in a form of mirrored parts with the middle inclined line of ‘N’ in the form of an elongated curve.