Rochas Logo – Rochas is a French luxury goods manufacturer out of Paris. Rochas in 1925 by Marcel Rochas as a haute couture -based fashion company. Rochas achieved great notoriety by his own perfume division. The company joined in 2003 and Procter Gamble.
Rochas was a Parisian fashion house in 1925 in the Rue Faubourg St-Honoré by the lawyer Marcel Rochas created (1906-1955), who as a fashion designer autodidact was. He ran the company until 1955, Rochas his death. His wife Hélène (1927-2011), whom he married in 1944 and his muse was, took over after his death, the leadership of the company, which had been closed temporarily. Hélène Rochas was the first woman in France, the board as managing a large enterprise. She retained that position until 1971 when the French drugmaker Rochas at Roussel-Uclaf (now Sanofi-Aventis) has been sold.
The first store opened in 1931 from the Rochas Paris Avenue Matignon No. 12 Its clients included among others Carole Lombard and Marlene Dietrich as well as many stars of the French film industry and from Hollywood. From 1937 there was already a Rochas- boutique in Manhattan. Worked for Rochas include Jean Cocteau, Christian Berard and Paul Poirot. Rochas was considered a ‘designer of youth’, as its high-priced designs were seen as innovative and sporty at the same time very feminine and he was the youngest among the established Parisian couturiers. He is the wasp waist – corsets (Guêpière la) and the so-called mermaid gown (for Mae West designed) attributed. A recurring theme at Rochas was a white bird, often a dove . Rocha also developed innovations in the textile industry, such as a modern material for swimsuits.
Besides the success in the fashion creations of haute couture in 1936 managed the successful placement of a women’s fragrance, whereupon in a large laboratory was invested for fragrances. The best-known scent of Rochas in 1944 was the renowned perfumer Edmond Roudnitska composed Rochas Femme. The bottle of this perfume was a corset inspired, had designed the Rochas for Mae West. The scent is the same today in the market. 1949 started the men’s cosmetics line mustache.