Revlon Logo – Revlon is a US-based company with headquarters in New York City . The company manufactures various cosmetic products . The company’s 6,800 employees. President and CEO, Alan T. Ennis.
The company was founded in 1932 by Joseph and Charles Revson and Charles Lachman. Although Revlon during the period of severe economic crisis in the U.S., the Great Depression was founded, the company could grow and exist. It benefited greatly from the fashion of the perm , which accompanied the opening of dozens of hair salons (beauty salons), and the increasing awareness of women for make-up . Revlon has focused entirely on this market and also demanded high prices for high quality products. It expanded its offerings to other products, especially lipstick off. By 1941, Revlon lipstick for almost monopoly supplier for about 100,000 beauty salons, and his success increased when he began to supply colored lipsticks in coordination with different moods and weather conditions. Another successful campaign called “matching lips and fingertips,” the first time at the Revlon voted the colors of lipstick and nail polish to each other, brought further success. At the end of World War II Revlon in this way the second-largest producer of make-up products by Estee Lauder . After the Second World War, expanded its products in Revlon Cosmetics from. In the 1950s, Revlon used skillfully to the success of campaigns. Sun Revlon launched in 1952, the successful “Fire and Ice” campaign, which was located on the border to realize sexual freedom, and so the staid and prudish morals of the Americans was compared. The possibilities of television advertising in 1955 and recognized Revlon Revlon main sponsor of the popular television quiz show “The $ 64,000 Question”. The impact on the cosmetics sales was enormous and the profit of Revlon doubled in 1956.
In the 1960s, expanded its product line by Revlon skin care products , shampoos , hair sprays , perfumes , lotions and even a series of care products for men. With the introduction of a particularly cheap perfume with the name “Charlie” reached Revlon especially young customers, thus creating one of the most successful products in the cosmetics history in the United States. Died 1975 company founder Charles Revson and Michel Bergerac took over the management. In November 1985, Revlon has been from the U.S. company MacAndrews & Forbes assumed that Ronald Perelman heard.