Vans is a brand of shoes skate California created in 1966 by Paul Van Doren. Already in 1970 the creator Paul Van Doren goes into stiff competition from the shoes to create professional models for Vans basketball, baseball and even wrestling. In 1983 several of its models achieved a great acceptance in the market, but the offer was very comprehensive and Vans began to founder. Paul Van Doren Vans develops a reorganization and takes over as chief administrator. Proposes that if in three years no debt rises $ 12 million will have to cut costs of all kinds. In 1985 Vans achieved alleviate that debt after paying all its creditors.
In 1988, the original owners sold Vans to McCown DeLeeuw Co., an investment firm. With new blood and a major financial effort, Vans expands and increases its presence worldwide, even to appear on the NASDAQ in 1991.
The decade of the ’90s would be very conducive to Vans with new designs on their shoes and the rise of the alternative scene of the rock. The rise of a variant of the legacy punk of
The prestigious magazine Forbes Vans recognized as the “best small company in America 2000″ and in 2002 would enter the world of television by signing an agreement with NBC Sports and Fox Sports broadcasting rights for the Triple Crown series. Vans Forbes would recognize again in 2002 as “one of the best small companies in America.” This time it was not No. 1, but reverted to achieve global recognition.