Timberland Logo – Timberland is a trademark of The Timberland Company, a company manufacturing and selling its own products to textiles. She specializes in clothing “Outdoor” (outdoor), including shoes. The brand shoes, originally intended for lumberjacks, are normally used for hiking but still primarily an object of everyday use. The brand is then diversified into watches, bags, and other objects.
In 1918, Nathan Swartz began his career as a cobbler in Boston as an apprentice. In 1952, Swartz buys shares of the Abington Shoe Company Boston and works for other manufacturers. In 1955, Swartz bought the rest of the company and introduces his son. In 1960, the Swartz family this innovative technology in the footwear industry. They produce virtually waterproof boots by attaching the soles to leather without seams.
In 1973, the brand name “Timberland” was introduced on the boots of the company. Due to the popularity of these shoes, the company was renamed The Timberland Company. In 1978 and 1979, Timberland is expanding its range with more traditional shoes and boat shoes. In the 80s, the company exports around the world and first in Italy. Sidney Swartz, one of the founder’s son, became head of the company (he is still President). Under his leadership, Timberland increased its range by adding clothing and shoes for women.
In the 90s, the Timberland Company expands more with backpacks, and watches and shoes for children. In 1998, out of the Timberland PRO series footwear and clothing (pants, jacket, t-shirts mostly) use theoretically professional. In 2006, the company acquired Howies, a textile company Welsh. In 2007, bought the company Timberland shoes skateboarding, Ipath. In 2011, the U.S. textile group VF Corporation, owner of the brand The North Face, Timberland buys. In 2012, the brand has 16 stores in France.