Swatch Logo – Swatch Group is a Swiss watchmaker, and a signature Swiss watches .Although clocks were originally made of plastic, with movement of quartz and fun designs, today there are digital models, machines and metal. The Swatch was originally intended to recapture the basic level of the market that Swiss manufacturers had lost in the decade of 1970 in the hands of Japanese companies like Seiko or Citizen , of quartz clocks and LCD digital watches.
Compared to conventional watches, a Swatch was 80% cheaper to produce by using a fully automated assembly process and reducing the number of parts, of the usual 91 or more, only 51 components. The mechanical design was based on a previous watch, Delirium, which was the flatter the world by integrating the motherboard of the mechanism in the caseback.
The first collection of 12 Swatch models was filed on March 1 of 1983 in Zurich , Switzerland as a new concept of watches informal, fun and relatively disposable accessories. Initially the price ranged between 39.90 and 49.90 Swiss francs but was standardized to CHF 50.00 in autumn of that year. Sales targets were set at 1 million watches in 1983 and 2.5 million the following year. With an aggressive marketing campaign and a very reasonable price for a Swiss watch, quickly gained widespread popularity. The name “Swatch” is often confused with the contraction of the English term “Swiss Watch” (Swiss Watch), but Nicholas G. Hayek, President of Swatch Group, affirms that the original contraction came from “Second Watch” (second clock).
Swatch watches Popularity peaked in the mid- 80 , when a series of “Swatch Stores” (Swatch Stores) were opened for the purpose of selling fast. During that time, Swatch introduced the project to partner with renowned artists including Keith Haring and others. Clocks gave artists a new cache to what had previously been a fashion item for young people.
The brand was diversified, taking fashion watches for every season, special series, metal watches (the series “Irony”), diving watches (the series “Scuba”), watches thin and flat body (the family “Skin” ) and even a clock that can be connected to the Internet to download contribution rates, news headlines, weather reports and other data (the series “Papparazzi”). It also has luxury watches for collectors with details in diamonds or precious metals.
In December 2005, Swatch launched a new marketing trick in Switzerland (to be released in other countries) was simply to carry the Swatch watch on his right wrist. Usually a watch was worn on the left wrist, the main reason for this was that you had to wind the clock every day to continue working. Then, the battery operated clock and did not require the mechanism of the rope. The slogan of this campaign was ” Swatch, use it well, times have changed, feels better and looks better “(using the synonym in English” right “- right or property). The significance of this idea is that people can now use your Swatch watch on his right wrist to be different than other people with other watches. Swatch was official timekeeper at the 1996 Atlanta Olympic Games , Sydney 2000 Olympics and 2004 Athens Olympics .