Sports Illustrated Logo – Sports Illustrated, created on 19 August 1954, is a leading
First two magazine called Sports Illustrated have emerged in the 1930s and then in the 1940s, but each has failed quickly. Later, Henry Luce (co-founder of Time) decided to launch a sports magazine covering all the sports news of the country after consideration of any magazine filled that role and there was a market. At that time, the sport is little attention in national newspapers because journalists do not pay any serious attention, and none saw how a sports magazine is filled throughout the year (especially during the winter). Many therefore advised to Luce not to embark on this project before retracting.
After proposing $ 200 000 in a bid to buy the name Sport for the new magazine in vain, Henry Luce bought the rights to the name of Sports Illustrated for only $ 10 000. The purpose of this new magazine was to be not a sports magazine, but