RE/MAX Logo – RE/MAX is an international organization of real estate. It was founded in 1973 by David and Gail Liniger in Denver, Colorado, and is still owned by its founders. It has a network of more than 100,000 agents in over 65 countries with over 7000 offices. The network is composed of more than 70 regions, varying in size from a metropolitan area to an entire country. The network of RE/MAX is described as “a global real estate franchise offices and their own professional and independent members”.
The company owns several of its own regional franchises, in addition to overseeing the licensing and franchising for real estate offices independently owned and operated. RE/MAX International collects monthly and annual fees of their agents acting as independent contractors working under brokers (owners of the agencies) in many countries. In return, the agency offers various corporate services agents, for example, training and publicity. The brokers have full autonomy to run their businesses adapting to the demands of the regional market. Franchise agreements do not impose the rules for conducting business and can not dictate policy.
Its agents operate out of over 7000 offices worldwide. The company logo is a hot air balloon, and their slogans are “Above the Crowd”, “It is the experience,” “Nobody in the world sells more real estate than RE/MAX.” Not unexpectedly balloons RE/MAX ballooning festivals and various sponsored events.