Puma Logo – PUMA AG Rudolf Dassler Sport (PUMA) is a German who manufactures sportswear and footwear. The company was founded in 1924 under the name Gebrüder Dassler Schuhfabrik in Herzogenaurach , Germany by Rudolf “Rudi” Dassler ‘s brother Adolf “Adi” Dassler , who founded his competitor, Adidas . The company currently operates under a virtual structure that enables all divisions around the world. Since 2007, Puma owned by the French group PPR .
In 1948 was renamed PUMA Schuhfabrik Rudolf Dassler . PUMA AG employs 3 200 employees and distributes its products in 80 countries. In 2003 , the company was worth 1,270 million Euros . Sports champions in the tournament marks, reaching its fourth star professional.
The logo was created in 1968, inspired by the puma, wild cat which is characterized by its speed, strength and agility. At first, the logo had eyes and nose, which were eliminated in 1979.El PUMA logo is one of the best known sports brands in terms of respect. The German brand, used the word signficado puma in Spanish to include a figurative image type in your logo. A lion accompanies the brand name. For the word is used a serif font while rounded, which conveys a sense of solidity. Quite the contrary that the Puma logo, which is in attack position, jumping up. Traditionally, the logo is black but also very often seen in red, which is why you are gambling a lot of company. PUMA logo is fully consistent with the values of the company logo projected Puma sagacity, drive, character, initiative, conveys exactly the four pillars of PUMA: passion, openness, self-reliance and entrepreneurship. A brand that states assess the grip and the force with which things are done, to explain one’s thoughts and that manifests itself open to user feedback, confidence in your abilities and initiative. All in the name and image type of PUMA, could not have been more elected. PUMA logo are recognized as the image type typography as though we can see many times that only appears the cougar, and it already has its own identity and it is identified with the brand, but is rarely the case contrary to how only see the letters.
PUMA is very important to convey the “sportlifestyle” and from the beginning has been its goal. His expertise has always been the shoes, in fact the company was a pioneer in professional footwear for football players and Olympic athletes, but at a later stage the company has evolved geographically and in terms of product range. But surely PUMA shoes with your logo on one side, are the flagship product and best known. As a curiosity we may mention another company whose logo we have spoken, Adidas. The first owner of Adidas and Puma were brothers who, for personal reasons, decided to create different companies. Funny how both the Adidas logo as the logo of PUMA have managed to create both so much and especially brand prestige brand.