Kellogg Company is a multinational agrifood U.S. . Primarily made ​​breakfast foods, cereals and crackers. Headquartered in Battle Creek , Michigan , United States . Kellogg’s was founded in 1906 by Will Keith Kellogg who relied on the feeding of the Seventh Day Adventist, a religion which he himself practiced. The result was so good that orders were immediate, and soon after jumped in number. Today is the leader with Nestlé in the field of breakfast cereals worldwide.

Kellogg’s was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Sanitarium Battle Creek following practices based on the denomination of Seventh Day The company produced and distributed with great success toasted corn flakes (Corn Flakes) Kellogg and renamed the Kellogg Company in 1922.

In 1930, Kellogg Company announced that most of its factories would shift to the weekly 30 hours, instead of the usual 40. This practice continued until the Second World War , and continued briefly after the war, although some departments and factories remained constant in the 30-hour workweek until 1980. From 1969 to 1977, Kellogg’s acquired several small companies including Salad Foods Fearn International, Mrs. Smith’s Pie, and Pure Packed Foods Eggo, however, was later criticized for failing to diversify further as General Mills and Quaker Oats did.

After under-utilization of its expertise in the development and commercialization of products, the market share of U.S. Kellogg’s hit a low of 36.7% in 1983. A prominent Wall Street analyst called it “a good company that is beyond their first” and the cereal market was considered “mature.” These comments invigorated President William E. Kellogg LaMothe to improve that all involved approaching the population of 80 million “baby boomers” instead of grain-oriented marketing to children. By emphasizing convenience and nutritional cereal, Kellogg helped persuade consumers. age 25-49 to eat cereals by 26% over that age people ate five years. The grain market of the United States. ready for consumption, valued at $ 3.7 billion in stores in 1983, amounted to $ 5.4 billion in 1988 and was extended three times faster than the average grocery category. also introduced new products including Kellogg’s Crispix, Raisin squares, and Nutri-Grain Crackers and spread internationally with Just right aimed at Australians and Genmai flakes for Japan. During this time, the company continued success against its main competitors: General Mills, which largely cereals marketed to children, and the Post, which had difficulties in the market for adult cereals.

In March 2001, Kellogg made ​​its largest acquisition, Keebler Company. Over the years has also come to buy Morningstar Farms, and Kashi divisions or subsidiaries. Kellogg also owns the Bear Naked, Natural Touch, Cheez-It , Murray, Austin, Famous Amos, Gardenburger (acquired 2007) and marks the plantations.