Heineken Logo – Heineken International is a manufacturer of beer Dutch established in 1864 . With a production of 121.8 million hectoliters of beer annually and ranks third brewery in the world after InBev , SABMiller . Heineken ranks as one of the best-selling imported beer in the United States. Towards the end of 2004, Heineken was the owner of 130 breweries in more than 65 countries and 61,732 employees had.
Heineken owns beer brands such as Cruzcampo , Amstel and Buckler . It is the most consumed beer brand in much of the Muslim countries where alcohol consumption is not well seen by society and in some cases prohibited. This is due to the popularity of the brand and the influence of advertising.
In 1864 Gerard Adriaan Heineken bought the brewery Haystack , located in the center of Amsterdam . Heineken started with 20 employees, and in its first year production increased from 2,100 to 5,000 barrels, moving to larger premises and modern city outside. Heineken began using a new method, called bottom-fermented, producing clearer beer and durable. On January 11, 2010 signed an agreement with the Mexican group FEMSA to acquire its beer industry, Cuauhtemo Moctezuma Brewery, one of the most important in Mexico . In contrast, the Mexican company gained control over 20% of the shares of Heineken.