Brooks Brothers Logo
Brooks Brothers is the oldest surviving American menswear, founded in 1818 in New York City.
The company’s headquarters is located in New York’s Madison Avenue. Owner of the company is the retail brand alliance. Until the 90s Brooks Brothers made exclusively in America, Western Europe and Canada. Today is produced mainly in Asia. In the U.S. there are 170 Brooks Brothers stores in Japan, Hong Kong, Taiwan, France and Italy, about 70 more. Trademark of the Golden Fleece, encrusted in a gold bow sheep (a symbol of Flemish and British wool merchants of the 15th century).
The aim of the company was to make ready-to-wear clothes for his American people. Abraham Lincoln was considered to be a loyal customer. They used to make customed clothes for Mr Lincoln and it bore a title called ‘One Country, One Destiny’. They have made clothes for 41 American presidents out of 45. American president Theodore Roosevelt was a huge fan of Brooks Brothers clothing that he order clothes for himself the Spanish-American war.
Brooks Brothers Logo Symbol
The Brooks Brothers Logo was incorporated in 1850 by the company as a trademark. the design of the symbol is very simple and look elegant to the eye with the name of the company, ‘Brook Brothers’ written below the emblem of the logo. The idea of this symbol was of Henry S. Brooks. the emblem conveys the message that the clothes are made up of the finest wool that the sheep produce.
In the logo, a sheep suspended in a ribbon can be seen which depicts that the company uses the fine wool from fifteen century and the other reason to use the sheep was that at those time sheep was considered one of the most desired animal. The in Europe Marchants used the symbol of sheep to advertise the woollen goods to the illiterate people.
Brooks Brothers Logo Fonts
The Company doesn’t use any complex fonts for its logo, the company uses the same fonts as they had adopted at the time of the incorporation of the logo. The color of the font used is dark blue. The fonts are typically customised with handwritten form and are written in a cursive way. Both the ‘Bs’ are written in a capital formation and the way the words are inscribed it makes it look elegant and lavish.