Barbie Logo – Barbie is a doll manufactured by U.S. company Mattel. Was launched on March 9th of 1959 at the American International Toy Fair in New York. It was created by Ruth Handler wife of Elliot Handler , co-founder of Mattel . The name Barbie was placed in honor of Ruth’s daughter, Barbara. Its creation was inspired by a doll German called Bild Lilli . The brand includes several dolls and accessories collection. Barbie has been an important part of fashion dolls and toys on the market for fifty years and has been the subject of numerous controversies and lawsuits , often with the parody of the doll and her lifestyle.

barbie logo

barbie logo

In the 50′s , Ruth Handler noticed her daughter preferred playing with dolls with adult features, rather than the child. At that time, most of the dolls that were made ​​were childish. Realizing the potential business, decided to propose it to her husband and co-founder of Mattel, but the idea did not come to fruition, because the reaction was the director of Mattel.

Ruth Handler, during a trip to Germany , discovered a sex doll in a window, called Bild Lilli , which was not just a toy for girls. The doll in question began selling men, girls going to sell because of its popularity, girls enjoyed dressing and changing clothes. Lilli became so popular that it went beyond the German borders, overtaking the United States . When this happened, Mattel , having earlier rejected the idea of Ruth Handler, bought the rights to Lilli and production stopped it. And it created a new doll named Barbie, after Ruth’s daughter, Barbara who was born in Willows and went to Willows High School being Ken’s girlfriend Carson since 1961 . However, the full name of the doll is Barbara Millicent Roberts . When everything was perfect, they decided to give birth to Barbie on 9 March of 1959 at the American International Toy Fair , keeping that date as the birthday doll official. In his “debut”, Barbie wore a blond hairstyle for the years 60 , with a bathing suit in its pattern simulating the skin of zebra . Over the years the models have been able to update, and hair color of the wrist and form. The doll was marketed as a “teenage fashion model” with the clothes created by Mattel fashion designer Charlotte Johnson . The first Barbie doll that was made ​​was in Japan , with hand-sewn clothes by Japanese workers. During the first year of production were sold around 350,000 Barbie dolls. Ruth Handler believed that it was important for Barbie to have an adult appearance, and shortly after leaving the market showed that some parents were unhappy with the chest of the doll that had breasts different. Barbie’s appearance has changed many times, especially in 1971 when the doll’s eyes were adjusted to look forwards rather than having the elegant look of the original side.

Barbie was one of the first toys to have a marketing strategy based extensively on television advertising, which has been widely copied by other toys. Is estimated to have sold over a billion Barbie dolls worldwide, in over 150 countries, with Mattel claiming that three Barbie dolls are sold every second. The standard range of Barbie dolls and accessories are manufactured at approximately 1/6, also known as playscale. Barbie products include not only the range of dolls with their clothes and accessories, but also a wide range of Barbie branded products such as books, clothing, cosmetics and video games . Barbie has appeared in a series of animated films and is a character in Toy Story and Toy Story 2 , and a major supporting character in Toy Story 3 .

Barbie has become a cultural icon and has received honors that are rare in the world of toys. In 1974 a section of Times Square in New York City was renamed Barbie Boulevard for a week. In 1985 the artist Andy Warhol created a painting of Barbie. In 2009, Barbie celebrated its 50th anniversary. The celebrations include a fashion show in New York for Fashion Week Mercedes-Benz. The event was provided by fifty fashion designers of haute couture, as well known as Diane von Furstenberg , Vera Wang , Calvin Klein , Bob Mackie and Christian Louboutin .